Unless the context clearly requires otherwise, the following terms shall have the following meanings:

(1) "VIP" refers to the Voter Information Pamphlet which contains the arguments for and against ballot issues.

(2) "Graphics" refers to anything other than letters, numbers used with sentences, grammar or punctuation marks.

(3) "Oversize type" and "undersize type" refer to any typesetting that is not consistent with the uniform size of the argument.

(4) "Columns" refers to any of the vertical sections of printed matter lying side by side on a page and separated by a rule or blank space.